We exist to help ana brands turn their vision into momentum by bringing execution to every stage of growth. We serve to transform ideas into meaningful and lasting experiences for brands, hospitality, retailers, and today’s social drinkers.
twin drinks capabilities
brand
-
market entry strategy for los angeles and key ana-forward regions
-
channel strategy across on-premise and off-premise
-
launch sequencing and velocity planning
-
-
direct account openings with high-value retail and hospitality partners
-
menu placements and shelf placements
-
distributor management and field execution
-
-
menu strategy and menu integration
-
staff education, training and brand storytelling
-
-
shelf readiness and pricing
-
retail launch support and buyer education
-
performance tracking and reorder optimization
-
-
turning brand story into language buyers and operators actually use
-
positioning ana products as revenue drivers
-
helping brands stay on shelf
-
-
targeted tastings, samplings, events, and activations
-
coordinate with brand’s ambassador(s)
-
-
sku strategy and portfolio focus
-
pricing, margin, and channel trade-offs
-
market feedback loops from buyers and operators
-
-
expansion planning beyond launch markets
-
performance reviews and execution optimization
-
building sustainable distribution model and ladder
-
retail
-
go-to-market strategy
-
sales execution
-
-
pricing strategy to protect pour costs and retail margins
-
menu engineering and shelf placement to drive velocity
-
trade-up strategies for premium and specialty ana offerings
-
-
bartender and staff education on ana storytelling and selling
-
manage brand incentive programs
-
manage brand merch programs
-
shelf set strategy and planogram guidance
-
sku rationalization and rotation strategy
-
launch support for new ana categories and brands
-
-
direct access to vetted, high-performing ana brands
-
early access to emerging products before broader market saturation
-
-
sampling programs and experiential activations
-
support for dry january, sober october and other seasonal marketing events
-
-
guidance on ordering, storage, and shelf life
-
distributor coordination and brand-to-account communication
-
ongoing performance reviews and optimization
-
Breanna Fetters
CEO twin drinks
our story
twin drinks is a specialized adult non-alcoholic (ana) agency founded by hospitality and behavioral health expert breanna fetters in los angeles, dedicated to the growth and joy of the non-alcoholic movement.
we partner with brands and retail operators to provide strategic support, market access, and operational efficiency, allowing partners to fully benefit from the rapidly expanding n/a movement.
our role
